Why SaaS Products Feel Confusing Even When the Backend Is Correct
Why data pipelines shouldn’t dictate your UI: a frontline take on designing around user intent instead of backend constraints.
Frontend strategy and delivery notes for product teams
Practical essays on frontend architecture, UX clarity, and shipping faster with less rework.
Frontend Quality Is Layered Work, Not Surface Polish
A note from time around auto body repair shops, and why UI needs the same layer-by-layer inspection to shine.
Automating Usability Checks in CI with Playwright
Automate persona‑driven usability testing with Playwright MCP. Use a demo repo of personas and system instructions to generate screenshots and UX reports. Fast signal before real studies.
From Generic UI to Intentional Design: A Reference-Driven Workflow
Don’t prompt agents to ‘build a beautiful UI’. Beauty is undefined. Give concrete visual references and style guides instead. Includes before/after prompts and a calculator mini‑demo with multiple reference styles.
How We Reduced Frontend Latency by Collapsing Chatty Request Chains
Why chatty pages feel slow and how HTTP batching + pipelining collapses chains of dependent requests into a single round trip (our demo shows six, but it applies to any number).
De-Risking Frontend Modernization by Removing Dead Code First
Use Knip to find and remove dead code, shrink context for AI and humans, and declutter before big upgrades. Includes quick start and iterative cleanup tips.
Contact
You can reach me via e-mail or LinkedIn, feel free to message anytime!
Email: geoff@pagefoundry.dev
LinkedIn: Geoff Storbeck